Friday, 3rd January 2014

by Joshua Gaskell

I’ve noticed a few adverts recently with copy along the lines of, ‘You’ll love the aptly named [BrilliantProduct].’ I’d like to ask the “creatives” who come up with this stuff: pray, who named it so aptly? Was it, by any chance… your question-begging selves?

Incidentally, for an example of something inaptly named, we need look no further than that noun creative, a spectacular contronym.