Tuesday, 20th May 2014

by Joshua Gaskell

Advertising, n.

Pronunciation: /ˈadvətʌɪzɪŋ/
Etymology: < advertise v. + -ing suffix

The attempt to convince the advertisee that, contra John Trusler, father of the English thesaurus, need and want are not merely ‘words esteemed synonymous’, between which a distinction can in fact be ‘pointed out, and the proper choice of them determined’; rather, for all intents and purposes, there is no distinction to be made between them.