Tuesday, 10th February 2015

by Joshua Gaskell

Kingsley Amis noted in 1966 that ‘The treatment of media as a singular noun […] is spreading into the upper cultural strata’, and thirty-odd years later that it ‘looks likely to prevail’. It has prevailed and that is no tragedy. However, a plural noun having been turned into an uncountable one, those now throwing around the phrase social medias may be going a bridge too far – by going ahead and counting it. But at present social medias has not spread beyond the middle cultural strata; the, ahem, social mediae.