Thursday, 9th April 2015

by Joshua Gaskell

It occurs to me that the longstanding slogan of Homebase – ‘Make a house a home’ – takes the form Make a [U] —— a [non-U] ——. Might this be a fruitful source of slogans for other companies? Below are suggestions to submit to the appropriate marketing departments:

  • National Express: Make a bus a coach
  • John Lewis: Make a counterpane a coverlet
  • Halfords: Make a bike a cycle
  • Burton: Make a dinner jacket a dress-suit
  • Habitat: Make a looking-glass a mirror
  • Richer Sounds: Make a wireless a radio
  • Harrods: Make a table napkin a serviette
  • Patisserie Valerie: Make a pudding a sweet