Saturday, 9th July 2016

by Joshua Gaskell

The BBC has a new policy for referring to a recently rebranded train operating company. Tony Hall, the director-general, explains:

The BBC takes a common-sense view when deciding how to describe organisations: we take our cue from the organisation’s description of itself. We have recognised that, used on its own, the name ‘Great Western Railway’ could suggest that FirstGroup’s GWR is as ‘great’ as Isambard Kingdom Brunel’s was, and such an interpretation is misleading. So we have caveated the name ‘Great Western Railway’ with words which qualify it, e.g. ‘so-called Great Western Railway’ or ‘the group calling itself Great Western Railway’.

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