The Worldwide Weblog of Donald Pincher

by Joshua Gaskell

Tag: Advertising

Saturday, 16th January 2016

On the side of a bus I see an advert for rice. It asks, ‘Got enough turkey to last ‘till Easter?’

How can a piece of text that’s been scrutinised for weeks or months by dozens of graduates and is going to be printed in very large font on thousands of posters manage to combine two schoolboy errors in the rendering of a single word?

Till or until. One or the other, not both.


Tuesday, 8th December 2015

Google tells me, ‘With Ads Settings, you can tell Google which kind of ads you would like to see and not see – and you can control ads based on your interests.’

Isn’t that what Adblock Plus is for?

  • Which kind of ads would you like to see? The kind that aren’t ads.
  • Which kind of ads would you like not to see? The kind that are ads.
  • What are your interests? Things other than ads.

Sunday, 13th September 2015

Clenched-fist salute, n.

Pronunciation: /klɛnʃt fɪst səˈluːt/
Etymology: clenched adj. + fist n. + salute n.

A raised-arm salute with fist clenched, denoting socialist solidarity, black power, or (Telecomm. advts., offensive) ‘4G at no extra cost’.

Tuesday, 4th August 2015

Tweet of thumb, n.

Pronunciation: /twiːt əv θʌm/
Etymology: < tweet n. + of prep. + thumb n., after word of mouth.

Tweeted utterance, testimony, or communication; spec. (with reference to advertising or promotion): Twitterspherical communication of any kind between individuals (rather than via the mass media).

Friday, 31st July 2015

A new Coca-Cola advert plays on the urban legend, which claims that only two executives know the drink’s secret recipe, and that they’re not allowed on an aeroplane together in case it crashes and the secret is lost:

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