The Worldwide Weblog of Donald Pincher

by Joshua Gaskell

Tag: Social Media Marketing

Tuesday, 4th August 2015

Tweet of thumb, n.

Pronunciation: /twiːt əv θʌm/
Etymology: < tweet n. + of prep. + thumb n., after word of mouth.

Tweeted utterance, testimony, or communication; spec. (with reference to advertising or promotion): Twitterspherical communication of any kind between individuals (rather than via the mass media).

Friday, 31st July 2015

A new Coca-Cola advert plays on the urban legend, which claims that only two executives know the drink’s secret recipe, and that they’re not allowed on an aeroplane together in case it crashes and the secret is lost:

Thursday, 5th March 2015

Click through, v.

Pronunciation: /klɪk θruː/
Etymology: < click v. + through adv.

1. Theoret. To access an advertiser’s website by clicking on an advertisement on another web page.
2. Pract. To access an advertiser’s website by (accidentally) clicking on an advertisement on another web page.

Friday, 20th February 2015

Hashtalics, n.

Pronunciation: /haʃˈtalɪks/
Etymology: < pun on hash n. + italics n.

Typography in which all words and phrases are preceded by a hash sign (#): employed on Twitter to increase the chances of a Tweet being read, usu. with the opposite effect.

To paraphrase Fowler:

To those who, however competent on their special subject, have not had enough experience of Tweeting to have learnt the rudiments it comes as natural to hashtalicise every word as it comes to the letter-writing schoolgirl to underline whatever she enjoys recording.

Saturday, 10th January 2015

Online, n.

Pronunciation: /ɒnˈlʌɪn/
Etymology: < online adj. used absol.

New media. A service, resource, etc., available on or performed using a computer network (esp. the Internet), or a person or organisation that can operate or accesses this.

I’ve not yet seen online listed in a dictionary as a noun. Despite its being an ugly usage, I’m now quite looking forward to finding my ear’s forecast confirmed.

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